My work for AIDS Walk LA consisted of concept development, print design, and digital design for all AIDS Walk LA communication. The goal was to increase participation in terms of attendance, donations, and sponsorships. I acted as the lead designer on the AIDS Walk account for three separate walk events from 2019-2021, each year consisting of a different theme and creative direction.
In collaboration with Commune Communication.
AIDS Walk LA
Deliverables:
Visual Identity Guidelines
Event Day Creative
Out of Home Banners
Merchandise and Incentives
Organic and Paid Social Media Graphics
Webpage Design
2019 - AIDS Has Met It’s March
2020 - Get With The Programs
This year was the first ever digital AIDS Walk. The goal was to pivot the walk to a digital format that still warranted steady participation and donations, regardless of the unique circumstances of the time. Additionally, this walk aimed to inform participants of what programs their donations are helping.
