Probulin is a high-quality probiotic brand known for its strong efficacy and delivery system, often recommended by health professionals. Overtime the brand creative fell behind, starting to look and feel generic amongst a sea of wellness and probiotic brands. I identified a stronger creative strategy for the brand to justify Probulin against modern competitors.

The objective: Pivot the brand to become the trusted, knowledgeable partner that offers not just science, but peace of mind.

In addition to the evolution of the brand identity, I created all of the day to day materials for the brand. This included optimizing creative for Amazon’s algorithm to increase conversions, planning & designing weekly email campaigns to keep our audience engaged, and evolving product labels to create easier shoppability for our customers.